This article is all about how you can make your small business look like big business. Customers love a corporation. It is all about confidence in what they purchase from you, be it goods or services. Showing that your company has ‘made it’ in the world of business has a psychological effect on prospective customers. The bigger you are – the more successful your business model must be. Giving the semblance that your small business is larger than it is can lead to faster overall growth and a higher rate of sales. So, let’s get started on our guide to giving your small business the corporate look.
First and foremost. Do not lie about your business. You want your audience to trust you and have confidence in your model. Telling them things that aren’t true can come back and give your business a real hit. There’s nothing wrong with selling yourself as a corporate business, but it does not mean you need to start pretending you have five hundred employees and premises around the globe. Think of it more as the way that you conduct yourself and the methods that you use for design and advertising.
How To Conduct Yourself
Use professional language across the board. From personal messages to customers, advertisements you publish, content, blogs, social media posts and interactions. It should all have the undertone of a friendly, large corporation.
Confidence is key. Use simple language that clearly states what you want to show. Secondly, refer to your business as ‘we’ rather than ‘I’. This gives the feeling that you have a team, that you are not a solo business owner just setting out. Feel free to make jokes, have fun or be serious – depending on your brand voice. However, you should not get too personal with customers, rather keep it short and sweet and to the point.
Design a proper brand for your business. This will give them the idea that you are a proper business, rather than an entrepreneur packing boxes in their living room! Branding makes a business look, and feel, bigger for customers and yourself. It will boost your confidence as much as theirs in the business. It also increases your findability online.
Create a logo that stands out from the crowd. Check out LogoCreator to design and download a logo for your business. Ensure you get it right for what you want to sell. Choose a few colours and make it as clear as possible so you can resize it and use it everywhere from your website to emails, social media to branded packaging.
Product packaging is a great way to advertise your business and it makes you look super professional. You can add the name of your business, your logo and your website to the package. Include a feedback/review form and an email address for returns or complaints. Add a branded business card or a money-off voucher to boost your corporate image.
Advertising on social media is crucial for sales these days. Don’t let your business down by creating a poorly created advert. Use online sites to create images, videos and posters that look the part. It is all about your image. Brand your advertisements too and always include easy-to-follow links to your products, services on your webpage.
Ensure that you have a website and pay for the domain name. Not only will this make your business look professional, but it will make you far more searchable. It does not have to be a super expensive website either. There are plenty of sites out there with easy-to-follow templates. If you do not have the budget to create something amazing, then our best advice is to keep it super simple. Clean-cut professionalism goes a long way.
Giving your business a corporate image does not have to be expensive, worrying or over the top. Following these few simple rules can give you the edge you need to make the hop from zero to hero in your entrepreneurial journey.